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1992 Reebok Dan & Dave Commercial - YouTube
1992 Reebok Dan & Dave Commercial - YouTube

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind  Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad  campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed

AdWatch: Reebok / Dan VS Dave - 1992 Olympics - YouTube
AdWatch: Reebok / Dan VS Dave - 1992 Olympics - YouTube

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  - The Washington Post
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the  encyclopedia of combined events
Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the encyclopedia of combined events

Dave Johnson videos, story, performances - Decathlonpedia - the  encyclopedia of combined events
Dave Johnson videos, story, performances - Decathlonpedia - the encyclopedia of combined events

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising  history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News  Photo - Getty Images
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  – Chicago Tribune
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave  | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan  O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern  Man
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man

The legend of 'Dan & Dave,' as told by Dan and Dave - PressReader
The legend of 'Dan & Dave,' as told by Dan and Dave - PressReader

AdWatch: Reebok | Dan VS Dave – Speaking Human
AdWatch: Reebok | Dan VS Dave – Speaking Human

Reebok Pump 'Pump Up and Air Out' ft Dave Johnson - YouTube
Reebok Pump 'Pump Up and Air Out' ft Dave Johnson - YouTube

Dan vs Dave - YouTube
Dan vs Dave - YouTube

The Trials of Dan and Dave - Episode Text Transcript - 99% Invisible
The Trials of Dan and Dave - Episode Text Transcript - 99% Invisible

Reebok's Biggest Marketing Failure | by Brannan27 | Medium
Reebok's Biggest Marketing Failure | by Brannan27 | Medium

Decathlete Dave Johnson of the Reebok Racing Club looks on during the...  News Photo - Getty Images
Decathlete Dave Johnson of the Reebok Racing Club looks on during the... News Photo - Getty Images

The Trials of Dan and Dave - 30 for 30 Podcasts
The Trials of Dan and Dave - 30 for 30 Podcasts

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop